A Better Way to Plan Student & Sports Travel

Our responsibility here at Premier Tourism Marketing (publisher of Prep Traveler) is to assist the readers of our print magazines, e-newsletters and websites to plan better group trips. It’s very simple at the core, but can easily get lost in an environment such as this.

When we first entered the student travel and youth sports markets in 2005 with Prep Traveler, we knew the marketplace was under served and that a good publication would be helpful in communicating the values of youth travel. While we supplied ample amounts of “where to” destination stories and updates, we were always challenged to develop enough “how to” content – specifically how to run better trips and events.

Working on a recent project for the reunions market, I had an epiphany. The publication was a blueprint of how to plan and organize a successful reunion —a virtual “idiot’s guide” to everything you needed to do and, equally important, not to do to ensure a successful reunion event. The more I looked at this, the more I thought it applicable for the student & sports markets.

Read the entire article on Student Travel From Publisher

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